Apple goes McCain on us:

In the current political climate with the elections coming to a close in six days the negativity is oppressive. I really think that is one reason McCain is so far behind Obama. Even running against a black guy with a Muslim sounding name, McCain cannot speak to his ideas and programs, or gain any traction whatsoever, he can only attack with perceived negatives about Obama. This makes him seem small and mean spirited, and older and feebler than he really is, and that is hard to do.
Amazingly, the local Seattle/Eastside campaigns are worse, especially the one between Burner and Reichart and the Governor’s race between Rossi and Gregoire. It is so negative and depressing it makes it hard to watch TV at all. Who wants to be bombarded by such a downer? It is like standing there naked and being pelted with cold, wet, washrags! HA!
Now Apple computer has decided this is the way for them to go too. They apparently have nothing to offer the consumer other than they are not Vista. Their multi-million dollar campaign explains nothing they have to offer or put forward to help someone to compute. Microsoft’s campaign shows they are worldwide and looking to the future I guess Apple can’t really do that so they go negative. Karl Rove has proven certainly that the negative approach does work with some people.
Next I guess we will have Dove soap loudly proclaim “well at least we aren’t Dial”, or Ford pickups say “It could be worse than us, you could own a Dodge”. What a wonderful world we live in where one product spends millions to try and claim the territory of being the least of two evils instead of explaining what it will do to help us live our lives.